Let’s transform your creative, passion-led business from Uncertain to Thriving!

I help business owners overcome uncertainty and doubt by positioning their businesses and talents to serve their purpose and allow for self-expression.

My mission is to help you position your business to take care of itself sustainably, so you can use that greater freedom to focus on finding joy, peace of mind, and inspired self-expression through your business venture.

rated excellent

My passion lies in mentoring and guiding entrepreneurs, especially within black SMEs and female-led enterprises, ensuring they have the tools, strategies, and support to thrive in competitive markets. I believe in the power of empathetic leadership and pragmatic problem-solving, and I am dedicated to delivering value that transforms your business and sets your people up for sustainable success.

Clients Who Get The Best Results

rated excellent

I Work With

Interior Design & Manufacturing
Architecture/Property
Marketing & Advertising
Fashion & Lifestyle
Culinary Arts & Hospitality
Handmade/Artisanal Crafts SMEs
Fast Moving Consumer Goods/ Retail

rated excellent

My Specialties & Passions

Decoding complex ideas in creative businesses
Strategy facilitation, leadership & mentoring
Empowering your passion with unique insights
Solving challenges in creative businesses
Building powerful passion brands and seeing them win

rated excellent

The results speak for themselves

“Dineo has been an incredible and trusted advisor over the past year, helping us get the business ‘unstuck’ by rethinking, refocusing and rebuilding our approach. She guided us to build a business strategy and purpose that we are really proud of. Through this, we have been able to mobilise some key teams within the business by creating a purpose they could all stand behind. The opportunity to take guidance from an external business coach has been truly invaluable – lots of learning, relearning and humility but overall a truly rewarding experience!”
Karena Crerar, CEO and Caroline Carstens, COO, Edelman Africa

“Dineo has taken us on a journey of self discovery. She has justly guided us through the art of active listening to co-create our Strategic Imperatives and kept us on track with the development of the related Objectives and Key Results, all brilliantly encapsulated on the Grow platform. This has resulted in record operational performance across the all aspects of the operation.”
Bertina Symonds, COO, Nasonti

“We were introduced to Grow in 2023, as we were looking for a mentoring program for our leadership within Liqui Moly. We met Dineo, our new coach and was impressed from day one with her genuine authentic drive to guide us to achieve our goals. It has been 8 months, many structures within Grpw we are still getting use to, but the guidance and support we have been receiving has helped us improve and Dineo’s questions to think out of the box, how can we stand out, how can we do better, what is our goal …is so refreshing as it keeps us accountable and constantly pushing the bar. Dineo does not only push us to be our best, but with her extensive marketing and corporate background, her input and suggestions has sparked many new ideas and directions. We are excited about our journey ahead with Dineo and Grow!”
Melicia Labuschagne, MD, Liqui Moly

“Dineo from Grow has proven to be an infectious personality who is insightful and very knowledgeable. She has played an instrumental role in our business, getting us to see things differently, and challenge our status quo in order to change things for the better. Her collaborative approach has eased the challenges of change, and her persistence has aided in motivating us to action. The strategic sessions have helped us to finally articulate who we are, what we stand for and where we are going, which has been a game changer.”
Jacqui Patmore-Pera, MD, Orgro

“Before working with a coach, our business lacked structure which was hindering our growth and success. Dineo helped us establish effective systems that streamlined our processes, allowing us to manage our operations more efficiently and focus on growth. Her guidance has been invaluable in transforming our business into a well-organized and smoothly running operation. Furthermore, it has enabled us to scale our operations and expand our market reach.”
Malebo Lesejane, Founder & CEO, Ethnolab

Let’s See If We’re A Good Fit

Imagine living profitably off your passion and talent? I'm here to say you can. Let's talk about sustainably growing and scaling your creative/lifestyle business without compromising your purpose, creativity and self expression.

Let’s transform your creative, passion-led business from Uncertain to Thriving!

I help business owners overcome uncertainty and doubt by positioning their businesses and talents to serve their purpose and allow for self-expression.

Clients Who Get The Best Results

I Work With

My Specialties & Passions

The results speak for themselves

Let’s See If We’re A Good Fit

Imagine living profitably off your passion and talent? I'm here to say you can. Let's talk about sustainably growing and scaling your creative/lifestyle business without compromising your purpose, creativity and self expression.

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